![]() But if the change is significant, you want to signify that in a visually powerful way. If the mission of the company isn’t drastically changing you don’t want to drastically change your logo either. Often companies will refresh their logo just to keep up with the times, a sometimes minor, subtle change. It was time,the previous logo had been around for 18 years, and if there ever was a time to change it, now, when the company is undergoing massive change, the right logo would be a powerful signifier of change and renewal. Among her initiatives were redesigning the home page, an overhaul Flikr, the acquisition of Tumblr for $1.1 billion, another acquisition of Summly for $30 million and 20 other recent acquisitions. In July 2012, Marissa Meyer was brought in as President and CEO to turn the company around. There’s no question Yahoo had lost relevance in recent years. I gave up after 3 days, recognizing early there wasn’t going to be anything interesting here. People who don’t care about logos were looking and commenting, at least for the first few days. And it did create significant media buzz people I know who don’t usually pay any attention to design or corporate identity knew about it and were sending around the appropriate links. It was an unusual and unique strategy for announcing a new identity, audacious even. To build up anticipation for this huge event, Yahoo showed a new logo each day. Thirty days ago they announced today would be the date of the big reveal. (Editing by Stephen R.It has been a long month leading up to September 5 when Yahoo launched its new logo. The new Mail also connects to Twitter, LinkedIn and Facebook to add photos and create "contact cards" with email, telephone and social media information for contacts. In addition to Account Key verification, Yahoo executives announced a revamped version of Yahoo Mail that allows users to connect with, manage and search Outlook, Hotmail and AOL email accounts while signed in to their Yahoo account. They're so ingrained in everything we do from banking to email to shopping, you name it," Narang said. "I think passwords are going to be around for a little while, I don't think they're going away as soon as we'd like them to. He also expressed doubts that most users will let passwords die easily and encouraged widespread adoption of password management tools until a new verification method replaces them for good. Satnam Narang, a security manager with Symantec, called the approach "a step above a password" but said it still falls short of the golden standard of what's known as two-factor authentication, which requires users to confirm their identify with two different pieces of information. In a blog post on Yahoo's Tumblr page, Dylan Casey, vice president of product management, said Account Key is more secure than traditional passwords because it prohibits anyone from signing in to access an account without the verification that Account Key provides. If their smartphone is lost or stolen, users can verify identities through an email or a text message sent to alternative accounts and numbers. With a tap on yes or no, users can indicate it is a legitimate attempt to get into the account or deny unauthorized access. Instead, the Account Key service will send a message to the smartphone connected to the account. When users who sign up for Account Key try to access Yahoo Mail, they will no longer need to enter their password. ![]()
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